BahamaLure’s unique line of Fluorescent lures have been an all out success since their debut in 2009. These Hi-Viz lures are especially deadly on cloudy and overcast fishing days when the light is dim or ‘flat’. Dark colors like blacks, purples and blues do not show up well in the dark water but these FluoroLures are as bright as can be – making them very easy for the fish to find!

FL-10 Pink & Orange Skirts: 201/400

FL-01 Hot Pink

FL-04 Rainbow dayFL-02 Rainbow
FL-05 Zucchini in daylight

FL-03 Zucchini

RainGlow GroupFL-04 RainGlowIMG_2093FL-05 Glowing GhostIMG_2096FL-05 Glowing Ghost


Gavin 1

South African marlin on a custom Pink & Yellow FluoroLure


Finally here is the long and boring explanation for the scientists among us-

FLUORESCENCE – can be defined as the emission of light by an object that is triggered by the absorption of light of a different wavelength. Most commonly this occurs when a fluorescent material has ultraviolet light shined on it and it appears to ‘glow’ in visible light. This is caused by the conversion of the invisible UV light into visible light. The Fluorescent object glows in daylight because it is emitting more visible light than is being shined on it. (This is how fluorescent strip lights work)

What does this have to do with lures? And why would we want a fluorescent lure?

What colors fish can see is often debated, but what is commonly agreed upon is that they see contrast very well, bright against dark, or dark against bright (silhouette). A fluorescent object stands out very well against a dark background when it is in a UV enriched environment. Water happens to be a very good infrared filter, red is the first color to disappear in water, degrading rapidly as the depth increases. This works horizontally as well, not just vertically. Cloud also filters out much of the IR which is why you can be sunburned on an overcast day as the high energy UV light easily penetrates through the cloud cover.

Natural UV light has been recorded at depths as deep as 600ft so sea water qualifies as a UV rich environment, and it also stands to reason that fish will naturally see blues, purples and even deeper violets as these are the predominant colors available underwater. In sea water a fluorescent lure will appear brighter than it’s background and therefore stand out to be more easily seen. Pink is the most commonly available fluorescent lure color and may explain why pink lures are so successful when there are no known pink colored bait fish. Chartreuse green is a color that never occurs naturally but that too is a successful fish catching color both in salt and fresh water.

BahamaLure has developed a range of lures on 4 base colors, Yellow, Lime Green, Orange and Pink. The lure heads, eyes and skirts are all fluorescent and appear brighter in the water than non fluorescing lures.

The Myth.

Contrary to what is commonly believed, fluorescent objects do not ‘glow in the dark’. They need an external light source such as the sun or UV (black) light shining on them in order to make them glow. So long as there is the light source, they glow without any fading.

LUMINOUS objects do ‘glow in the dark’ but they need to be ‘charged’ first and they lose their glow over time.